Lacoste x Golf Le Fleur
Pop Up store
Lacoste has created a limited edition capsule collection with rapper Tyler the Creator's Golf Le Fleur brand. For the launch in Paris, we created an ultra-colourful pop-up store linked to the collection and totally immersive in the Starcow Woman boutique.
We deployed a 360° strategy around the pop-up: content creation, PR relays, event management, client gift...
- Art direction
- Media partnership
Collaboration sold out in less than 24 hours
Partnership with Ten Days in Paris
+ Over 1000 visitors at the launch event