Puma France

Puma Motorsport Collection

For the release of the new Puma Motorsport collection, we supported Puma in asserting its leading position in the racing trend. We transformed the press day into an immersive event in a secret car park in the centre of Paris. Press and influencers were invited to discover the new collection and at 8pm we organised a private concert by rappers @dimehtodo and @yl_officiel.
Our services:

- Event production

- Custom product

- Art direction

- Design

A major street culture event in Paris