Puma Europe x Chinatown Market

Pop Up store

We supported Puma Europe in the launch of its collaboration with the Chinatown Market label at Foot Locker.

We created and produced an ultra immersive set up of 40 m2 including: a content creation studio, a t-shirt customisation workshop and a space for presenting the collection. The public, press and influencers all left with a live customised t-shirt, allowing everyone to express their creativity.

Our services:

- Art direction

- Production

- Customisation set up

Presence of Terry Rozier (NBA player)
100+ custom T-shirts
Numerous press publications