Puma Nova digital campaign
We present MAKE IT SHINE, the first campaign that puts women in the spotlight by giving them the new codes to shine in their daily lives.
We developed "The Shining Guide", a digital content inspired by the rapper @shayizi's signature art reflecting a message of empowerment.
Through this campaign, PUMA strengthened its support for the modern woman, and led to significant media coverage in leading fashion and streetwear outlets such as @hypebeastfr, @booska_p and @mouv.
- Art Direction
Puma's statement in support of women's rap.